the Instagram Shadowban… Should You Really Worry?

Back in the spring of 2017, news started swirling around the interwebs about the big, bad Instagram shadowban. People were all kinds of upset when they realized they had been posting photos, using hashtags and their images weren’t showing up in the hashtag bunch. As the Sparkle community knows, one of the coolest things about …

Social Media Followers: They Aren’t All Created Equal – Sparkle Society

Let’s talk social media followers, shall we? Your social media followers are so much more than just numbers. Write this down: that the quality of your social media followers matters much more the over quantity. As a savvy business owner, you know the value of optimizing your business online with strategically managed social accounts; however, …

Social Media Tips {to Make You a Superhero}

If you’re struggling with your online presence, let me share my seven Social Media tips to ensure your photography business succeeds and that you’re a social media superhero!  As a professional, you’ve got a gift to share with the world and social media is the place to share it! But here’s the thing girly, in …

Creating a Social Media Content Calendar

You’ve heard that you need to create a social media content calendar, but you might be all, “social media content calendar wha?!?!?!”. Well friend, I’m here to get you started with your social media content calendar with a few tips that will have you cranking out content with a little less stress.   How many …

Social Media Branding

Creating consistent social media branding is crucial to developing a strong social media strategy. While that might sound like a tricky thing to do, I promise my little sparkle, it isn’t as hard as you think!  Let me break it down for you in 5 simple steps. But first… What is Social Media Branding and …

Social Media for the Slow Season

It’s winter, a chill is in the air, you’re busy updating your website, but you’re probably wondering, “what do I post on social media in the slow season?!”  While I love to use this season as a bit of a “summer vacation,” I also know how important it is to use this season wisely. So, …