Word of mouth marketing is your secret weapon!

As a creative entrepreneur, you have a vault filled with sales tactics at your disposal. You have images to share; posts to write; ads to run and live videos to create {hint hint}. However, did you know you have a secret weapon that nearly tops all of that? In fact, you’re likely using it without […]

Host a profitable model call! Let me show you how.

Dear Sparkles, have you attempted a model call and only got crickets in return? You aren’t alone! Sooooo many creatives want to take the lay-down-and-wait {or die} approach. Unfortunately, creating art is not the same as being a CEO. If you expect to have a profitable model call, you have to bust out of the artist […]

Turning Your Photography Hobby Into a Business – 3 Signs You’re Ready!

Hello my dah-ling Sparkles, are you ready to turn that photography hobby into a full or part-time business opportunity?! If you clicked onto this post, chances are you have a big girl camera; you take a fab photo; and you have the itch to take your photography hobby to the next level – and start […]

Swag Bags for Your Clients

Hello my sparkling little love muffins! Today’s post is SO IMPORTANT because I am teaching you how to love on your clients in a way that they will not see coming! Yes, I know you are good at loving them during your sessions. You can ooooh-and-ahhhh at their little ones during a session; you can compliment their […]

Mother’s Day Photo Shoots

Ermagersh! Mother’s Day is coming, Sparkles! Are you ready? Mother’s day photo shoots {especially mini-sessions} are an amazing way to connect to clients and spoil moms! Be warned, sweet Sparkle, these sessions *are* tricky business. Usually, moms are your contact. Moms are the ones who adore you first, book with you, coordinate the session, plan the […]

5 Professional Headshots You Must-Have!

Real talk, Sparkles… when was the last time you updated your professional headshots? I see you out there on Facebook; on Instagram; and even on Twitter with your well-groomed, perfectly-posed, senior portrait-esque shots. However, my loves, have you considered how valuable this type of pic is {or isn’t} to your clients and prospects? You have two or three different […]