the Instagram Shadowban… Should You Really Worry?

Back in the spring of 2017, news started swirling around the interwebs about the big, bad Instagram shadowban. People were all kinds of upset when they realized they had been posting photos, using hashtags and their images weren’t showing up in the hashtag bunch. As the Sparkle community knows, one of the coolest things about […]

Social Media Followers: They Aren’t All Created Equal – Sparkle Society

Let’s talk social media followers, shall we? Your social media followers are so much more than just numbers. Write this down: that the quality of your social media followers matters much more the over quantity. As a savvy business owner, you know the value of optimizing your business online with strategically managed social accounts; however, […]

Do you need to separate your social media accounts? I have the answer!

What’s the big deal with separate social media accounts? The decision to create separate social media accounts is a pretty popular topic that, as a business owner, you’re going to have to deal with sooner rather than later. There are several reasons why you may consider separate social media accounts. If you’ve listened to me […]

No one is booking your photo sessions? I know why!

Are you ready to throw in the towel because no one is booking with you? I get it! However, the key to booking more clients doesn’t necessarily come down to what you’re not doing… it might be {sorry} something you are doing. Let’s talk about how you’re treating your online followers. You could, in essence, […]

Are you ready for the slow photography season? – Sparkle Society Workshops

The slow photography season will be upon us {again} soon! Hello, Sparkles! Are you doing everything you should be doing to prepare for the slow photography season? You know the one I’m talking about…it’s coming. Right now we’re headed into fall. And, for most of us, that’s a super busy season filled with gorgeous colors; […]